Thursday 20 July 2023

What are the Shopify trends 2023 that you need to know?

 


The impact e commerce has had on the mainstream marketplace and the entire process of shopping as a whole has been nothing short of revolutionary. In many ways, e commerce platforms have reformed the entire phenomenon of consumer shopping, modifying it’s absolute basics and improving them to a great deal. Components of the e commerce industry, especially platforms can be majorly categorised into two segments. Ones that have been a part of the industry and reaped it’s benefits and others that have shaped the industry and have been formative for its development. An extremely important member of the latter category is shopify development.

Let’s learn about shopify

To sum up the absolute ocean of resources that shopify is into a mere paragraph would be a difficult task. However to start by saying that shopify is not just any e commerce platform, but rather it is *the* an e-commerce platform would be a good beginning. Like every other e-commerce platform available out there, Shopify allows entrepreneurs to develop their business without having to splurge on a brick and mortar store.

What makes shopify popular

The objective resources and features of shopify are quite extensive however it is not these shopify is primarily known for. Rather it is the fact that this e-commerce platform contributes to the holistic development of a particular business. Shopify development offers a user friendly interface accompanied by a subscription based plan for ease of users.

A major factor of shopify’s success is the fact that not only is it lucrative enough to rope in entrepreneurs but also provides them valuable assets to help keep their business running smoothly.

How entrepreneurs profit from Shopify?

When we talk about technical aspects, we learn about components like an automated content management system, a point of scale app for payments and easily customisable online designs, all of which elevate an entrepreneur’s experience of using Shopify. Not to mention all these features separate Shopify from it’s counterparts in the industry and make it extremely beginner friendly and even ideal for the large chunk of population which lacks the technical skill set but still possess an entrepreneurial vision.

Some trends of Shopify you need to look out for in 2023.

Shopify has always had technical resources which are considered to be industry standards. These resources however constantly evolve themselves, not to become better by industry standards but to become relatively better than their past version. In the year 2023, the following trends and changes are expected for the e commerce giant

  1. Increased accessibility: This one shouldn’t come as a shocker, since this decade is all about accessibility and inclusivity. In an attempt to fulfill their own part, Shopify aims to include voice recognition and voice search, to cater to the differently abled members of the society as well as to allow fully abled members to experience a hands free experience. With predictions putting the projected numbers of voice recognition software at a whopping 7.25 billion dollars by the year 2023, this is definitely a smart move by spotify developers both strategically and culturally.
  2. Transitioning towards a new normal: With virtual reality trends on the rise, Shopify aims to diversify it’s portfolio to further incorporate both ar and vr technology. This would further improve user’s experience and allow them the realest possible feel of a product, and with improved user experience Shopify would be able to attract larger volumes of business both via new consumers and entrepreneurs. Rendering this transition a double win for the e commerce platform.
  3. A new force is introduced: Artificial intelligence is the new normal and companies that are accepting and incorporating this into their business practices are definitely ensuring that they do not go out of practice in the long term. Shopify is one of them and how. When it comes to both artificial intelligence and machine learning, this self hosted platform is planning to leave no stone unturned and actually push entrepreneurs to reimagine the way they run their business on this platform. With new features like e wallets and mobile apps, Shopify aims to elevate user experience and further ease their shopping experience, not to mention provide entrepreneurs with more engaging opportunities. Other predictions foretell trends like micro influencing marketing and chatbot virtual customer service may also be incorporated and heavily witnessed by Shopify models.

Wrapping up

E-commerce as an industry is witnessing rapid and steady growth, and Shopify is not only working to incorporate new standards and norms but is also contributing towards it in many ways. Simply sustaining a business would definitely not cut it out for entrepreneurs in 2023, with industries being saturated yet growing, it becomes important for entrepreneurs especially those operating solely with an online presence, to be aware of the latest trends of platforms like Shopify to optimize their store and stay ahead of competitors.


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